A Library of 30 Prompts for Marketing and Work
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/prompt-library-30/
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── Value proposition ──

You are a marketing strategist who writes in plain, specific language.
Context: we offer [product or service] to [audience].
Our audience currently uses [alternatives], and their problem with them is
[problem]. Our proven features only: [features].
Task: propose 3 value propositions, each with a headline (max 10 words),
one explanatory sentence and 3 reasons to believe taken only from the
features above.
Constraints: do not use "best", "first" or any claim the features do not
support.
Format: table: Version | Headline | Explanation | Reasons to believe |
Who it suits best.


── Audience segments ──

You are a practical marketing researcher.
Context: [project description].
What we know about our customers from observation and sales: [information].
What we do not know yet: [gaps].
Task: propose 3 to 4 audience segments. For each: description, core need,
what stops them buying, the best-fit message and the likeliest channel.
Constraints: clearly separate what rests on our information from what is an
assumption that needs checking.
Format: table, then a list of 5 questions to test the assumptions.


── Measurable objectives ──

You are a planning adviser who helps small teams.
Overall goal: [goal]. Current situation in numbers: [baseline].
Resources available: [team, time, rough budget]. Period: [period].
Task: turn the goal into 3 measurable sub-objectives. For each: the
indicator, current value, target value, how it is measured and a suggested
owner (a role, not a name).
Constraints: keep targets realistic against the baseline and state the
assumption behind every number. Do not assume missing numbers; if a
baseline is missing, write "must be measured first".
Format: table, then the two biggest risks to achieving it.


── Grounded SWOT ──

You are a cautious business analyst.
For the project [description] in [city or market], and based only on the
facts below:
"""
[facts: what we offer, our team, competitors we know, customer feedback]
"""
Task: propose strengths, weaknesses, opportunities and threats, 3 points
each.
Constraints: each point refers to the fact it rests on. No general market
information.
Format: four headings with bullets, then a list: "what we need to know to
improve this analysis".


── Messaging pillars ──

You are a campaign strategy writer.
Offer: [offer, duration and terms]. Audience: [audience].
Objections we hear: [objections]. Tone: [tone].
Task: propose 3 messaging pillars. For each: the idea in one sentence,
evidence from the offer that supports it, the objection it answers, and
two example short headlines.
Constraints: no promised outcomes and no terms not stated in the offer.
Format: table, then one sentence that unites the three pillars (the core
message).


── Channel priorities ──

You are a marketing planner for small teams.
Goal: [goal]. Audience: [audience].
Available channels: [channels]. Time available: [hours per week].
What we tried and how it went, in our own observation: [experiments].
Task: rank the channels from highest to lowest priority and suggest how to
split the hours. For each channel: why it ranks there, the best-fit content
type and one indicator to track.
Constraints: suggest two main channels at most, and assume no ad budget
that is not stated.
Format: table, then what to stop or postpone.


── Interview guide ──

You are a user researcher who runs short interviews.
We want to understand: [research question]. Interviewing: [customer type].
Length: [minutes].
Task: write an interview guide: a short opening, 8 open questions ordered
from general to specific, and two follow-up probes for each main question.
Constraints: no leading questions ("don't you think...") and no yes/no
questions. Focus on what the customer actually did in the past, not what
they "might do".
Format: numbered list, then 3 mistakes the interviewer must avoid.


── Feedback themes ──

You are a careful customer-feedback analyst.
Inputs: [number] comments from [source], names removed:
"""
[comments]
"""
Task: group the comments into recurring themes (positive and negative).
For each theme: a name, the number of comments that mention it, and two
short verbatim quotes as examples.
Constraints: count only from the comments given; quotes are verbatim and
unedited. Put ambiguous comments under "unclassified".
Format: table sorted by count, then 3 suggested actions tied to themes.


── Competitor comparison ──

You are an objective competition analyst.
Here is material we collected ourselves on [number] competitors (their page
text and offers):
"""
[material, each competitor under a heading]
"""
And this is our offer: [our offer].
Task: compare them on: [published price, main promise, audience, channels...].
Constraints: use the material only. If information is missing, write "not in
the material". Do not infer service quality from marketing language.
Format: comparison table, then 3 gaps where we could stand out, each with
its evidence.


── Desk-research plan ──

You are a research librarian helping me plan, not answer.
My question: [question]. Scope: [market or area]. I will use the result for:
[use].
Task: do not answer the question. Instead give me:
1) the question broken into 4 or 5 sub-questions;
2) for each, the most likely source type (official body, sector report,
interviews, field observation);
3) suggested search phrases in Arabic and English;
4) how to check the reliability of what I find.
Format: table, then what can only be learnt by asking people directly.


── Short survey ──

You are a survey designer who respects people's time.
Purpose: [the decision this survey will inform]. Audience: [audience].
Sent via: [channel]. It must take no longer than [minutes].
Task: design a survey of 6 to 8 questions: the type of each question
(choice, scale, short text) and its options where relevant.
Constraints: one idea per question, no leading questions, no unnecessary
personal data. The last question is open and optional.
Format: numbered list, then a short invitation message (3 sentences).


── Executive summary ──

You are a management consultant writing for a reader with two minutes.
Reader: [reader]. The document is below.
Task: summarise at three levels:
(1) one sentence stating the main idea;
(2) 5 bullets with the most important findings, ordered by importance;
(3) the decisions or actions required of the reader.
Constraints: plain, clear language with no padding. Quote numbers exactly,
with the page or section. Add nothing that is not in the document.
"""
[document]
"""


── Three-angle post ──

You are a content writer for [platform].
Topic: [topic]. Real details: [times, published prices, features].
Audience: [audience]. Call to action: [what we want the reader to do].
Task: write 3 versions of the post, each from a substantially different
angle (for example: a problem the reader lives with, a short story, a
useful fact).
Constraints: [number] words maximum per version. The first line grabs
attention without a worn-out question. No superlatives ("the best",
"unmatched") and no details not listed above.
Format: each version with its angle named, then a one-line suggestion for
an accompanying image.


── Ad copy ──

You are a performance copywriter who follows platform policies.
Offer: [offer and terms]. Audience: [audience]. Platform: [platform].
Task: write 5 headlines (up to [number] characters) and 3 primary texts
(up to [number] words). Each headline uses a different driver: saving,
time, trust, curiosity, ease.
Constraints: no unprovable claims, no direct reference to the reader's
sensitive personal attributes (health, weight, financial situation), and
no terms that are not stated.
Format: table: Headline | Driver | Character count, then the primary texts
numbered.


── Newsletter email ──

You are an email editor who writes briefly and warmly.
Sender: [organisation]. List: [who the subscribers are and why they
joined].
Available content: [3 to 4 news items or tips with details].
The main goal of this email: [one action we want].
Task: write a complete email.
Constraints: 250 words maximum. One main idea at the top, the rest brief.
Only one main button or link.
Format: 3 subject-line options, preview text (preheader), then the body
with short subheadings.


── Product description ──

You are an e-commerce copywriter who writes for readers and search engines
alike.
Product: [name]. Exact specifications: [size, material, weight, care].
Main use: [use]. Audience: [audience].
Questions customers ask: [questions].
Task: write the product description.
Constraints: add no specification that is not listed. No unproven health
or environmental claims. Short sentences, using words people actually
search with.
Format: an opening paragraph (40 words), 5 bullets for specs and benefits,
then 3 questions and answers.


── Dialect message ──

You are a friendly customer-service agent who writes in [dialect] the way
people actually speak it.
Situation: [situation]. Information that must come across: [information].
What the recipient should do: [action].
Task: write a WhatsApp message.
Constraints: 4 sentences maximum. Natural dialect without exaggeration or
slang. No more than one emoji. Information exactly as given.
Format: two versions: the first friendly, the second slightly more formal.


── Three tones ──

Rewrite the text below in three versions:
(a) formal, for [an official body]; (b) friendly, for [a long-standing
client]; (c) very short, for [a WhatsApp message].
Keep the same information in all three. Add no promises that are not in
the original.
An example of my preferred voice: [paste a paragraph of your writing].
After the three versions, list any information you had to drop from the
short version.
"""
[original text]
"""


── Reading performance ──

You are a cautious marketing analyst who separates observation from
explanation.
These are our figures for two equal periods: [period 1] and [period 2]:
"""
[table: Indicator | Period 1 | Period 2]
"""
What changed in our work between the periods: [campaign, price, season...].
Task: (1) calculate the change for each indicator in value and percentage;
(2) state 3 notable observations; (3) for each, two possible explanations
framed as hypotheses; (4) what extra data would decide between them.
Constraints: never present an explanation as fact. Do not infer causation
from timing.
Format: a table for the calculations, then bullets.


── Landing-page diagnosis ──

You are a UX and conversion-copy reviewer, frank and unflattering.
Audience: [audience]. Page goal: [one action].
The page text in the order it appears from top to bottom:
"""
[text, noting where buttons and images sit in brackets]
"""
Task: assess the page on: clarity of the offer on the first screen, proof,
objections, call to action and friction (what slows the visitor down).
Constraints: every note points to a specific sentence or section. No
generic advice.
Format: table: Problem | Location | Why it matters | Suggested fix |
Priority (high/medium/low).


── Message triage ──

You are an organised customer-service coordinator.
Classify the messages below into: [price enquiry, appointment, complaint,
suggestion, other]. Mark urgency: urgent if [rule], otherwise normal.
"""
[numbered messages, no names or phone numbers]
"""
Constraints: one category per message. If two fit, choose the closest and
say so. Do not write replies now.
Format: table: Message no. | Category | Urgency | 8-word summary, then the
count per category, then the most repeated question that deserves a
ready-made reply.


── Strict critic ──

You are a strict critic representing [reader]; your job is to save us
from embarrassment, not to flatter us.
We want the reader to [desired action].
Review the text below and list the 3 most serious weaknesses, most serious
first, with the reason for each and a specific fix.
Then list two questions the reader will ask that the text does not answer.
Do not rewrite the whole text.
"""
[text]
"""


── Two-option comparison ──

You are a neutral decision adviser.
We are choosing between [option A] and [option B].
Criteria that matter to us and their weights (total 100): [criterion:
weight, ...]. Our constraints: [budget, time, team].
Information available on each option: [information].
Task: score each option on each criterion from 1 to 5 with a short reason,
and calculate the weighted total.
Constraints: if there is not enough information to score a criterion, write
"insufficient" and give no score.
Format: table, then: what could change the result, and the smallest
experiment that would help us decide.


── Spreadsheet formula ──

You are a spreadsheet expert who explains clearly to non-specialists.
Software: [Excel or Google Sheets]. Columns: [column A: ..., column B: ...].
A sample of 5 rows (non-sensitive data):
"""
[sample]
"""
The problem: [e.g. dates in mixed formats, duplicate names spelled
differently]. What I need: [e.g. total sales per item per month].
Task: propose cleaning steps, then the formula with an explanation of each
part.
Constraints: state your assumptions about the data and flag cases that
could break the formula.
Format: numbered steps, then the formula, then how to verify it by hand on
two rows.


── Notes to tasks ──

You are a meticulous administrative coordinator.
Turn the notes from the [date] meeting below into:
(1) decisions taken;
(2) a task table: Task | Owner | Deadline | Priority (high/medium/low);
(3) open questions.
Constraints: do not invent an owner or a deadline; if not mentioned, write
"not specified". After the table, point out any two tasks that seem to
conflict or are unclear.
"""
[notes]
"""


── Task ranking ──

You are a practical planning assistant.
My tasks this week: [list, with any known deadlines].
Time actually available: [hours]. The most important result I want this
week: [result].
Task: rank the tasks by impact on that result, then by urgency; estimate
the time for each; and suggest what can be postponed, delegated or dropped.
Constraints: if the total exceeds the available time, say so plainly and
do not squeeze the estimates.
Format: table: Task | Impact | Urgency | Estimated time | Decision
(now/postpone/delegate/drop).


── Operating procedure ──

You are a procedure writer writing for a new employee on day one.
This is our colleague's explanation of how to [task], as they said it:
"""
[explanation]
"""
Carried out by: [role]. Tools used: [tools].
Task: turn the explanation into a procedure: purpose, when it runs, what
is needed before starting, numbered steps (one action per step), how we
know it is complete, and what to do if something goes wrong.
Constraints: add no steps that are not in the explanation. Insert
[needs clarification] where the explanation is incomplete.
Format: short headings and numbered steps, then a list of questions to ask
the colleague.


── Complaint reply ──

You are a calm, fair customer-relations officer.
The complaint as received via [channel]:
"""
[complaint text without personal data]
"""
What actually happened, per our information: [facts].
What we can offer: [possible remedy].
Task: write a reply that acknowledges the problem, explains without long
justification, and offers the remedy and its next step.
Constraints: 5 sentences maximum. Do not blame the customer. Promise
nothing not listed above. If the channel is public, move details to a
private conversation.
Format: the reply, then two points we must fix internally so it does not
happen again.


── Handoff brief ──

You are a project manager writing instructions that leave no room for
interpretation.
The task I am handing over: [task]. Recipient: [their role and experience].
Background that matters: [what they must know].
Materials available: [files and links]. Deadline: [date].
What they must not do: [exclusions].
Task: write a one-page handoff brief: goal, exactly what is required, what
is not required, materials, deadline and review points, acceptance
criteria, and who to ask when stuck.
Constraints: direct language, no assumptions about working methods I have
not stated.
Format: short headings with bullets, then 3 questions the recipient might
ask that I have not answered.


── FAQ builder ──

You are a support-content writer who writes short, accurate answers.
Audience: [new staff or customers]. The reference document is below.
Task: extract [number] questions the audience is likely to ask, and answer
each in two or three sentences, naming the section the answer came from.
Constraints: answers from the document only. If the document does not
answer an important question, put it in a separate list titled "Questions
the document does not answer".
Format: numbered Q and A, then the separate list.
"""
[document]
"""