Visual Brief Template for Image Production
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/visual-brief-template/
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── Visual brief ──

Project / brand: [ ]              Brief date: [ ]          Image no.: [ ]
Purpose and use: [where the image appears; what must catch the eye first]
Audience: [who will see it]

Subject: [the object or scene, with details that must not change]
Action / pose: [what is happening]
Environment: [setting and background]
Composition: [subject position, shot size, what stays empty]
Camera: [angle] / [lens] / [depth of field]
Lighting: [source, direction, character]
Materials and texture: [required materials] / Excluded: [materials off-brand]
Brand colours: dominant [ ] / secondary [ ] / accent [ ]
Style (fixed style sentence): [ ]
References: [ref 1: what we take from it] [ref 2: what we take from it]
Text placement: [where, and how much space] - text added in design, not
generated
Aspect ratio and resolution: [4:5 / 1:1 / 9:16 / 16:9 / print size]
Exclusions: [text, logos, real faces, ...]
Review criteria: [3 to 5 criteria]
Approved by: [role]


── Image prompt from the brief ──

[subject with details], [action or pose], in [environment].
Composition: [subject position and shot size], with calm empty space at
[text placement].
Camera: [angle], [lens], [depth of field].
Lighting: [source, direction and character].
Materials: [materials and texture].
Colours: [dominant], [secondary], with a touch of [accent].
[fixed style sentence].
No text, letters or logos in the image. [other exclusions].
Aspect ratio: [ratio].