Keeping Your Brand Consistent in AI Images
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/brand-consistency-images/
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── Style sentence and vocabulary ──

Style sentence (pasted word for word at the end of every prompt):
[type of image], [lighting character], a palette of [colour 1], [colour 2]
and [colour 3], [recurring materials or backgrounds], [mood], no text or
logos in the image.

Approved product description (pasted as is):
[shape], [relative size], [colour], [cap or parts], [label: shape and colour].

Fixed vocabulary:
- Dominant colour = [approved words only]
- Secondary colour = [ ]
- Accent colour = [ ]
- Lighting = [ ]
- Banned words: [words that push results off-brand, e.g. glossy, neon,
  dramatic]


── Reference board worksheet ──

Brand: [ ]                            Last updated: [ ]
Board owner: [role]

| # | Image (file name) | Category          | What we take      | What we ignore    |
|---|-------------------|-------------------|-------------------|-------------------|
| 1 | [ ]               | Approved image    | [ ]               | [ ]               |
| 2 | [ ]               | Approved image    | [ ]               | [ ]               |
| 3 | [ ]               | Product - front   | Shape and label   | Background        |
| 4 | [ ]               | Product - side    | [ ]               | [ ]               |
| 5 | [ ]               | Colour swatches   | Colours only      | -                 |
| 6 | [ ]               | Lighting ref      | [ ]               | [ ]               |
| 7 | [ ]               | Composition ref   | [ ]               | [ ]               |
| 8 | [ ]               | Not this          | [what is wrong]   | -                 |
| 9 | [ ]               | Not this          | [what is wrong]   | -                 |

Usage rights: are all images above owned by the brand or licensed?
[Yes / No: ...]


── Fidelity review ──

Image: [file name]     Use: [ ]     Reviewer: [role]     Date: [ ]

A) Product fidelity (compare side by side with the real product photo)
- Shape and proportions:      [matches / drift: ...]      Severity: [ ]
- Colour:                     [matches / drift: ...]      Severity: [ ]
- Label and logo on product:  [matches / drift: ...]      Severity: [ ]
- Parts (cap, handle, count): [matches / drift: ...]      Severity: [ ]
- Size relative to setting:   [plausible / misleading]    Severity: [ ]

B) Identity fidelity (compare with two approved images)
- Colours and proportions:    [on-brand / drift: ...]     Severity: [ ]
- Style and lighting:         [on-brand / drift: ...]     Severity: [ ]
- Materials and backgrounds:  [on-brand / drift: ...]     Severity: [ ]
- Recurring character:        [matches / drift: ...]      Severity: [ ]
- Overall mood:               [on-brand / drift: ...]     Severity: [ ]

C) Safety and rights
- Distortions (hands, faces, objects):  [none / present: ...]
- Generated text or letters:            [none / present: ...]
- Faces resembling real people or other brands' logos: [no / yes: ...]

Decision: [publish / edit and re-review / reject / return to real photography]
Reason: [ ]
What we change in the prompt for the next batch: [ ]