AI Video Planning Template
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/ai-video-planning/
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── Video planning template ──

Project: [ ]                      Date: [ ]            Owner: [role]
Goal (what the viewer does next): [ ]
Audience: [who exactly]
Platform and ratio: [ ]              Total length: [ ] seconds
Single message (max 12 words): [ ]
Hook (first 3 seconds): picture [ ] / words or on-screen text [ ]
Call to action: [ ]

Sound:
- Voiceover: [MSA / dialect], [tone], word limit: [ ]
- Music: [mood and tempo], licence: [ ]
- Sound effects: [ ]
- Captions: [burned in / separate file], checked by: [ ]

Reference assets: [product photos, logo, colours, font, style sentence,
character reference]
Consents: [real faces or voices? written consent: on file / not needed]
Fixed style sentence: [ ]

Export: ratios [ ] / resolution [ ] / cover [ ] / file name [ ]
Success criterion: [how we know the video did its job]


── Shot list ──

| # | Time  | What we see | Camera | What we hear | On-screen text | Source | Transition |
|---|-------|-------------|--------|--------------|----------------|--------|------------|
| 1 | 0-3   | [ ]         | [ ]    | [ ]          | [ ]            | [ ]    | [ ]        |
| 2 | 3-[ ] | [ ]         | [ ]    | [ ]          | [ ]            | [ ]    | [ ]        |
| 3 |       |             |        |              |                |        |            |
| 4 |       |             |        |              |                |        |            |
| 5 |       |             |        |              |                |        |            |


── Script prompt ──

You are a social media ad writer.
Write a [length]-second script for [product or service] aimed at
[audience]. Single message: [message]. Call to action: [CTA].
Format: a table of [number] shots with columns: Shot no. | What we see (a
precise visual description usable as an image prompt) | Camera movement |
Voiceover (one sentence) | Duration in seconds.
Constraints: open with a visual hook in the first 3 seconds and close with
the call to action. No more than [number] spoken words in total. Make no
claims beyond this real information: [real product information].