From Idea to Short Video
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/idea-to-short-video/
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── Short video brief template ──

Brand / organisation: [..]
Goal (one action): [..]
Audience: [who, where they watch, what they know]
Single message: [one sentence]
Length: [15 / 30 / 45 seconds]      Platform and ratio: [.. / 9:16]
Tone: [warm / energetic / calm / formal]      Language or dialect: [..]
Available assets: [product photos, logo, colours, font, music]
Call to action: [exact wording]
Red lines: [..]
Due date: [..]      Reviewer: [name]


── Script draft prompt ──

You are a social media copywriter.
Write a [length]-second script for [product or service] aimed at [audience].
Goal: [desired action]. Single message: [sentence].
Format: a table of [4] shots with columns:
Shot # | What we see (precise visual, usable as an image prompt) |
What we hear (one Arabic sentence) | Duration
Open with a hook in the first 3 seconds and close with a clear call to action:
[CTA wording]. Total spoken words no more than [60]. Tone: [..].
Language: [MSA / dialect]. Do not mention prices or claims not in this brief.


── Shot motion prompt ──

The attached image moves: [one camera move, e.g. slow push-in toward the product].
Movement inside the frame: [e.g. steam rising, a hand slowly placing the plate].
Must not change: [product, colours, lighting, clothing].
No text, no logos, no extra people.
Duration: [5–7] seconds. Aspect ratio: [9:16].


── Delivery file list ──

[ ] Final video in the main ratio (e.g. 9:16) — file name with version number
[ ] Extra ratios if requested (1:1, 16:9)
[ ] Cover image (first frame or a designed image)
[ ] Separate caption file if the platform supports it
[ ] Post copy + hashtags + call to action
[ ] Source folder: editor project, selected shots, voice, music
[ ] Prompt file: every image, motion and voice prompt
[ ] Permissions and licences (written consents, music licence)
[ ] Review log signed with the reviewer's name