Monthly Marketing Report Template
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/monthly-marketing-report/
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── Monthly marketing report ──

Marketing report for [month] compared with [month]
Prepared by: [ ]          Report date: [ ]          For: [management / client]

1) Summary in three lines
- Achieved: [ ]
- Not achieved: [ ]
- Most important proposed decision: [ ]

2) Objectives
| Objective | Metric | Target | Actual | Verdict |
| [ ]       | [ ]    | [ ]    | [ ]    | [ ]     |

3) Channel results (from the sheet)
- Biggest positive change: [channel, number, %]
- Biggest negative change: [channel, number, %]
- Total spend and its change: [ ]

4) Interpretation
- What we know (with evidence): [ ]
- What we assume (needs checking): [ ]

5) Limitations
- [measurement differences / new channel / small sample / ...]

6) Next decisions
| Decision | Evidence | Owner | Due | How we know it worked |
| [ ]      | [ ]      | [ ]   | [ ] | [ ]                   |

7) What we need from management or the client
- [approval / budget / information / material]