Digital Project Launch Workbook
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/digital-project-launch/
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── Value proposition formula ──

For [first user]
who struggles with [the problem, in their words],
[product name] helps them [the outcome they want]
by [the core method],
unlike [current alternative], which [its drawback].


── Test card ──

Assumption: [what we believe is true]
Test: [what we will do, with whom, how many]
Success criterion (set before starting): [the number or behaviour that means it holds]
Duration: [ ]          Owner: [ ]
Result: [ ]
Decision: [continue / adjust / stop]