Welcome Email Sequence
Mohamad Charafeddine — mohamadcharafeddine.com/en/resources/welcome-email-sequence/
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── Email 1: Welcome ──

Subject: Welcome to [newsletter name] + [the gift you promised]
Preview text: The link is inside, along with what to expect from us.

Hi [name],
Thanks for subscribing! As promised, here is [the gift]: [link]

What you'll get from us:
- [type of content] every [week/two weeks/month]
- [a clear benefit for the reader]
- No spam, and you can unsubscribe in one click.

One small question: what made you sign up today? Your reply comes straight to me.
[your name]


── Email 2: Why we do this ──

Subject: How [business name] started
Preview text: A short story, and why it matters to you.

Hi [name],
We started [business] because [the problem you saw] — [two sentences about the beginning].
Today we help [audience] to [result], and we still believe in [core value].

If you'd like to know more: [link to your About page or story]
[your name]


── Email 3: Our best ──

Subject: [number] [tips/steps] to [a result the reader wants]
Preview text: The question people ask us most, answered in two minutes.

Hi [name],
The question we hear most is: "[question]". Here's our short answer:
1) [practical tip]
2) [practical tip]
3) [practical tip]

The details, with examples, are here: [link to your best resource]
[your name]


── Email 4: A next step ──

Subject: If you're thinking about [service/product]
Preview text: No pressure: here's how we work, and how to start.

Hi [name],
If you're [describe the reader's situation], this is what we offer: [two lines about the service or product].
[Real proof if you have it: a real client's opinion with their name and consent, or a documented result]

[One button: Order / Book / Ask] → [link]
And if now isn't the right time, no problem: we'll keep sending you [content] as promised.
[your name]