02Strategic Advisory
Marketing Strategy
A review of goals, offer, message and current activity, so you know where to put effort and budget next month.
- Proposed length
- 60 min
- Format
- Online, or in person in Tripoli when available
- Fee
- Sent with the proposed time, before any commitment
- Rescheduling
- Possible with advance notice; the detailed policy comes with the confirmation
Right for you if you are
- A business owner spending on ads without knowing what works.
- A marketing lead who wants a second opinion before raising the budget.
- A new project that needs a realistic first plan.
What to prepare
- Your business goal for the next three months.
- View access or screenshots of the last 60–90 days of numbers, if any.
- Links to your page or store and your landing page.
What we cover
- Clarity of offer, audience and message.
- A quick read of current results and what they mean.
- Priorities: what to fix first and what can wait.
- The problem it solves
You spend on content and ads without knowing what works, or you are launching something and don't know where to start its marketing.
- What you get
A short written summary of priorities and next steps.
- What it doesn't include
A full ad-account audit or campaign management is separate work with its own scope and fee.
Prepare for it
19
Before You Fund Your Ad
Eight checks before you spend the first dollar on an ad: offer, objective, audience, creative, landing page, tracking, budget assumptions and the go decision.
Beginner · 25 min
20
Marketing Campaign Brief Template
A two-page brief: business problem, audience, offer, channels, message, creative needs, tracking, roles, dates and approvals, with a full example.
Beginner · 20 min
30
Consultation Preparation Workbook
Fill in before a consultation: your situation, the decision you need, what you tried, evidence, constraints and questions, plus a tracker for acting on it after.
Beginner · 30 min