Services
From a problem to a system that works.
I work where AI, marketing, product building, automation and strategy meet. Every engagement starts by understanding the problem and ends with something that is actually used.
AI & Business Transformation
Who it's for
For companies and organisations that want AI inside their daily work, not scattered experiments.
The problem it solves
Many tools and scattered experiments, and nobody knows where AI actually saves time and where it creates risk.
What I do
We identify which tasks are worth starting with and map a clear workflow for each: who uses what, where human review sits, and how we measure the benefit. Then we apply it to one real task before scaling.
What you receive
- A usage map across tasks and teams
- Workflows for content, marketing and internal operations
- Internal guidelines and clear data boundaries
- A controlled pilot on one task, then a decision to scale
From my workPassion OS: tasks, clients, invoicing and notifications running automatically inside a working agency.
Free resources: AI Use Map for Your Company · 30-Day AI Pilot Plan · Practical Team Guidelines for Using AI
AI-Driven Marketing
Who it's for
For business owners and marketing teams who want clearer strategy, content and campaigns, produced faster.
The problem it solves
Regular posting with no clear business result, slow and costly production, and ads run without reading the numbers.
What I do
I build the strategy and message, organise content, image and video production with AI, and run paid campaigns myself. Decisions and quality stay in human hands.
What you receive
- Strategy, offer and a clear message
- A repeatable monthly content system
- AI image and video production, reviewed
- Paid campaigns and a monthly reading of the numbers
From my workPassion: the digital marketing agency I founded and run in Tripoli, with clients in Lebanon and Saudi Arabia.
Free resources: Before You Fund Your Ad · Marketing Campaign Brief Template · One-Month Content Calendar
Product & Platform Building
Who it's for
For founders and companies who need a website, a platform, an internal tool or a first launchable version.
The problem it solves
A clear idea stuck between expensive quotes, unwritten requirements and a first version that never ships.
What I do
I turn the idea into clear requirements, then into a working product: user journeys, data, permissions, an AI-assisted build, review, launch and improvement afterwards.
What you receive
- Problem definition and a minimum launchable scope
- Journeys, data and permissions
- An AI-assisted build with code review
- Deployment and post-launch improvement
From my workMatjar, Masarak and the Takaful platform: live products used by real people; BALDA is live in its pilot stage.
Free resources: Website Requirements Workbook Before Building with AI · Digital Platform Specification Template · Checklist for Reviewing AI-Generated Code
Team Training & AI Workshops
Who it's for
For teams, organisations and associations that want to master AI tools on their actual work.
The problem it solves
The team has tried ChatGPT, but usage stayed individual and random and never entered the way the team works.
What I do
Hands-on training built on the team's own material: every session ends with something participants use in their work, from a well-written prompt to a published page and a simple automation.
What you receive
- An introductory workshop, a six-session programme or an intensive package
- Sector tracks matched to the organisation
- Exercises on participants' real material
- A template library and guidelines that stay with the team
From my workThe "Applied AI" curriculum I wrote: six sessions and eight sector tracks.
Free resources: AI Workshop Prep Sheet for Your Team · A Guide to Writing a Clear Prompt · A Library of 30 Prompts for Marketing and Work
Strategic Advisory
Not ready for a full project? Start with a focused strategy session.
One session to define the problem and set priorities, ending with a written summary of next steps. If you need it built afterwards, we build on that.
How we start
- 1A short conversation
We understand the problem, the goal and the constraints.
- 2A written proposal
Clear scope, deliverables, timeline and fee — before any commitment.
- 3Work on something real
We start with one task or a first version, and review together.
- 4Handover and improvement
What we build stays with you, with a clear way to develop it.
Frequently asked questions
How does working with you start?
With a short conversation to understand the problem, the goal and the constraints. Then I send a written proposal with scope, deliverables, timeline and fee — before any commitment.
How much do your services cost?
Fees are set in the written proposal according to scope. For strategy sessions, the fee is sent with the proposed time, before any commitment.
Do I need a full project to start?
No. You can start with a focused strategy session where we define the problem and set priorities, then decide whether you need implementation.
Which markets do you work with?
Businesses and organisations in Lebanon and Saudi Arabia. Sessions are available online or in person in Tripoli.
Do you use AI for everything?
Only where it genuinely helps — in production, building and automation — with human review before anything is published. I also say plainly when simple automation or fixing the process is the better answer.