Interactive tool
Prompt builder
Six fields that become a structured request you can paste into any AI tool.
- Beginner
- Runs in your browser
Resources
A practical library, not a list of links.
Tools, guides and learning paths I use, build or recommend to help you work better with AI, marketing, automation and digital tools. All free, no sign-up.
Tools I built
They run in your browser and send what you type nowhere.
Interactive tool
AI use-case finder
Five short steps to see where AI can genuinely help in your work, where something simpler will do, and where a person should stay in charge.
- Beginner
- Runs in your browser
Interactive tool
AI marketing readiness
See where your marketing stands on measurement, media and creative, which three steps deserve your time now, and a 30-day plan to start.
- Beginner
- Runs in your browser
Interactive tool
Automation opportunity calculator
Work out how many hours a repetitive task takes each month, and whether it is worth automating, and how.
- Beginner
- Runs in your browser
Interactive tool
Brand positioning builder
Turn your answers about who you serve and what makes you different into a written positioning document, plus a voice brief to paste into any AI tool before it writes for you.
- Beginner
- Runs in your browser
Interactive tool
Marketing brief builder
Turn a half-formed marketing idea into a structured brief your team can work from, plus the gaps to fix before you hand it over.
- Beginner
- Runs in your browser
My picks
External resources I actually recommend, each with a reason.
Mohamad's pick
Free courseOpenAI Academy
AI Foundations
A hands-on introduction to AI, language models and ChatGPT built around one real task from your own work: clear instructions, useful context and reviewing what comes back.
Best for: Complete beginners who want to use AI at work this week, not just read about it.
Why I recommend it: The best starting point I have found if you have not yet used AI in everyday work: short, and it starts from a task you already know rather than generic examples.
- Beginner
- About 70 minutes
- Free with an account
- Free certificate
Mohamad's pick
Free courseAnthropic Academy
AI Fluency: Framework & Foundations
A course about working with AI rather than about one tool: when to hand a task over, how to describe it precisely, how to judge the output and when the decision stays with you.
Best for: People who already use AI tools, get uneven results and want a repeatable method.
Why I recommend it: The most practical prompting course I have seen, because it teaches you to think through the task before you write the request, and it works with whichever tool you use.
- Beginner
- Free with an account
- Free certificate
Mohamad's pick
Free courseOpenAI Academy
Applied AI Foundations
Take a task you do repeatedly and turn it into a stable workflow: break it into steps, decide where AI fits and add review points before anything ships.
Best for: People past the experimenting stage who want to save real time every week.
Why I recommend it: This is where the real gains start: moving from one-off questions to a way of working you repeat. It is the step I see missing in most teams.
- Intermediate
- About 80 minutes
- Free with an account
- Free certificate
Mohamad's pick
Free courseMake Academy
Make Foundation
Four short courses in which you build your first Make scenario: connecting apps, mapping data between them, routing and filters, and how credits are used.
Best for: Anyone who wants to automate a repetitive task without code and learns best by building.
Why I recommend it: The clearest free way into automation I know: you learn how systems pass data to each other, and that logic stays useful even if you later switch tools.
- Beginner
- 1–3 hours
- Free
- Free certificate
Mohamad's pick
Free courseGoogle (Skillshop)
Fundamentals of Digital Marketing
A 17-module course covering digital marketing strategy, customers, content, search, social, email, video and measurement, with a full official Arabic version.
Best for: Marketers and business owners who want a structured foundation to build on.
Why I recommend it: The best free foundation in digital marketing, with an official Arabic version from Google. It is long, but you can start with the modules you need now.
- Beginner
- 40 hours
- Free with an account
- Free certificate
- Arabic available
Mohamad's pick
Free courseHarvard University (CS50)
CS50x 2026
Harvard's foundational course in computer science and programming: algorithmic thinking, then C, Python, SQL and web basics, through real problem sets and a final project.
Best for: People who want a real technical foundation before building digital products, even with no programming background.
Why I recommend it: The best serious starting point if you want to build: completely free and genuinely demanding, and it gives you understanding that quick tutorials do not. On its own it will not make you an engineer.
- Beginner
- Eleven weeks of material
- Free
- Free certificate
Learning paths
Not sure where to start? Choose what you want to learn and follow a practical path that ends in real work.
- 01I'm completely new to AIUse AI with confidence on a real task from your work, and know where it helps and where it does not.
- 02I work in marketingBuild a real campaign on sound marketing foundations, using AI at the stages where it genuinely saves time.
- 03I want to automate my workChoose a task that is genuinely worth automating, map its steps and build a first simple automation that works.
- 04I want to build digital productsGo from an idea to a prototype tested with real users, knowing enough about technology to make sound decisions.
- 05I run a small businessLeave with three specific improvements: one in marketing, one in operations and one AI opportunity.
Selected free courses
From their official providers; I checked each one is free and verified its details on the provider's own site.
Free courseMicrosoft Learn
Introduction to generative AI and agents
A short module on how large language models work, what makes a prompt effective and what "agents" actually are, with a small exercise and a knowledge check.
Best for: Anyone who wants the core vocabulary in under an hour before they start experimenting.
- Beginner
- 37 minutes
- Free
- Arabic available
Free courseElements of AI (University of Helsinki & MinnaLearn)
Introduction to AI
A calm, foundational course on what AI is, how it learns and where its limits are, with short exercises and no programming or heavy maths.
Best for: People who want solid concepts before tools, and trainers who need common ground for a team.
- Beginner
- Multi-day
- Free with an account
- Free certificate
Free courseDeepLearning.AI
Generative AI for Everyone
A broad, level-headed look at generative AI: how it works, where it helps in real work and what it changes for organisations, with real-world examples.
Best for: Managers and decision-makers who want the strategic picture before investing in tools or projects.
- Beginner
- About 5 hours of content
- Content free · certificate paid
- Paid certificate
Free courseAnthropic Academy
AI Fluency for nonprofits
A version for nonprofit teams: research, writing and data analysis with AI, with explicit attention to privacy and staying true to the mission.
Best for: NGO staff in fundraising, communications, programmes and operations.
- Beginner
- Free with an account
- Free certificate
Free courseAnthropic Academy
AI Fluency for Small Businesses
The same AI-collaboration method applied to small-business work: customer service, back office, supply chain and management, with a human kept in the loop.
Best for: Small-business owners and their teams who want disciplined use rather than random experiments.
- Beginner
- Free with an account
- Free certificate
Free courseGoogle (مهارات من Google)
الانتقال بالنشاط التجاري إلى عالم الإنترنت
An Arabic-language course on building an online presence for an existing business: planning, an online store, growing sales, reaching local customers and staying secure.
Best for: Shop owners and small businesses starting to sell or be found online (Arabic speakers).
- Beginner
- 3 hours
- Free with an account
- Arabic available
Guides & templates
Thirty guides and templates with ready PDF and Excel files.
Guide or template01
A Guide to Writing a Clear Prompt
A practical method for prompts that produce usable results: objective, audience, context, inputs, constraints, format, quality criteria and iteration, plus a fillable prompt canvas.
- Beginner
- Under 1 hour
Guide or template20
Marketing Campaign Brief Template
A two-page brief: business problem, audience, offer, channels, message, creative needs, tracking, roles, dates and approvals, with a full example.
- Beginner
- Under 1 hour
Guide or template13
AI Use Map for Your Company
An editable inventory of your recurring tasks: current time, data sensitivity and AI suitability, so you choose a first pilot with a clear head.
- Beginner
- Under 1 hour
Guide or template23
Landing Page Audit Sheet
Forty scored items across eight areas: clarity, offer, proof, call to action, friction, mobile, accessibility and measurement, then a prioritised action list.
- Intermediate
- Under 1 hour
Guide or template21
One-Month Content Calendar
An editable 30-slot plan: audience need, objective, angle, format, hook, CTA, owner, status and metric, with instructions and a worked example.
- Beginner
- Under 1 hour
Guide or template09
Website Requirements Workbook Before Building with AI
A fill-in workbook for audience, goals, sitemap, journeys, content, features, data, integrations, accessibility and acceptance criteria, blank and completed.
- Beginner
- Under 1 hour
Useful websites
A short list organised by purpose, not a giant directory.
Useful websiteGoogle
Ads Transparency Center
Google's public centre for searching the ads shown across its services by advertiser name or website.
Best for: Seeing what competitors advertise on Google Search and YouTube, alongside the Meta Ad Library.
- Free
Useful websiteGoogle
Google Search Console
A Google service showing how your site appears in search: the queries that bring visits, which pages are indexed and what technical issues exist.
Best for: Anyone with a website who wants to know where search traffic comes from and what is blocking it.
- Free
Useful websiteGoogle
PageSpeed Insights
A Google tool that measures how fast any page loads on mobile and desktop and suggests what to fix.
Best for: Checking your site, or a vendor's delivery, and comparing performance before and after changes.
- Free
Useful websiteMozilla
MDN Web Docs
The best-known open reference for web technologies (HTML, CSS, JavaScript), with a structured curriculum for beginners.
Best for: People learning to build for the web, or checking what a developer or AI tool suggests.
- Free
Useful websiteHugging Face
Hugging Face
A platform hosting thousands of open models and datasets, plus demo apps (Spaces) you can try in the browser.
Best for: People exploring and comparing open models before choosing one for a product.
- Free with paid plans
Useful websiteGoogle
Data Studio
A free Google tool (previously called Looker Studio) for building interactive dashboards and reports from many data sources.
Best for: Monthly marketing or sales reporting instead of copying numbers into slides by hand.
- Free
Browse the whole library
Every tool, guide, course and website in one place, with filters and search.
Browse the library (106)
I checked these details on the official sites on 29 September 2026. Providers change their catalogues, so check the official page before enrolling.