Local commerce platform · Live
Matjar
A platform that brings shops, restaurants and services in Lebanon into one place: customers search, order and book; business owners run their store and orders from one dashboard.
MOHAMAD CHARAFEDDINEمحمد شرف الدين
I turn ideas and operations into AI-powered systems.
I help companies and individuals use AI across marketing, platform building, production and workflow automation — from the first idea to something that runs.
Try the free tools
I don't just explain AI. I use it to build real things.
Most of what I teach or advise on, I first put to work in projects I build and run myself.
Experience across digital marketing, product and platform building, AI, training and business automation.
- Digital growth
- AI
- Product building
- Automation
- Training
- 2007
- Started volunteering and social work
- 2011
- Started in social media and digital marketing
- 25+
- Digital platforms built or led
- 30
- Free guides and templates with real files
Selected work
Real projects, live and in use.
University guidance platform · Live
Masarak
A platform that helps students choose a major, a university and a scholarship: comparing universities, following scholarships, and an interests test to support the decision.
Volunteering and learning platform · Live
Takaful Platform
The digital platform of Takaful Youth Association: volunteers, their roles and committees, learning paths, and a record of each volunteer's journey.
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Municipal digital-service platform · Live · pilot stage
BALDA
One platform serving several municipalities: citizens browse services, their conditions and documents without an account, and submit requests with a reference number to track them.
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Internal agency operating system · In internal use
Passion OS
An internal system that organises tasks, clients, invoicing, follow-up and notifications inside the agency. The system is private: only its sign-in page is shown here, never client or team data.
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Digital marketing agency · Operating
Passion
The agency I founded and run in Tripoli: strategy, paid advertising, content, design, video production and client service.
How I can help
Four areas, one outcome: something that works.
- 01 AI & Business Transformation For companies and organisations that want AI inside their daily work, not scattered experiments.
- 02 AI-Driven Marketing For business owners and marketing teams who want clearer strategy, content and campaigns, produced faster.
- 03 Product & Platform Building For founders and companies who need a website, a platform, an internal tool or a first launchable version.
- 04 Team Training & AI Workshops For teams, organisations and associations that want to master AI tools on their actual work.
Strategic Advisory
Not ready for a full project? Start with a focused strategy session.
We define the problem, set priorities and leave with steps you can execute. If you need it built afterwards, we build on that.
- Strategy session
- Written plan
- Implementation
Book a strategy sessionThe fee is sent with the proposed time, before any commitment.
How I work
AI is not one tool. It is an operating layer across the whole business.
- 01ThinkStrategy, research, prompts, planning
- 02CreateCopy, images, video, decks, content
- 03BuildWebsites, platforms, digital products
- 04AutomateWorkflows, systems, internal processes
Training
Every session ends with something in the participant's hands.
Training on applying AI to a team's actual tasks, on its own material — for organisations, teams and universities.
What participants produce
- Professional prompts
- Marketing content
- Images
- AI video
- Presentations
- Documents
- Spreadsheets
- Websites and pages
- Automated workflows
Free tools and resources — something useful before you leave
Tools that run in your browser, and guides and templates with real files. No sign-up.
- AI AI use-case finder Five short steps to see where AI can genuinely help in your work, where something simpler will do, and where a person should stay in charge. Use the tool
- Automation Automation opportunity calculator Work out how many hours a repetitive task takes each month, and whether it is worth automating, and how. Use the tool
- AI Prompt builder Six fields that become a structured request you can paste into any AI tool. Use the tool
- Marketing Marketing brief builder Turn a half-formed marketing idea into a structured brief your team can work from, plus the gaps to fix before you hand it over. Use the tool
- Free courses24 selected free courses from their official providersOpenAI Academy · Anthropic Academy · Make Academy · Google (Skillshop)All courses
- Learning paths5 paths combining tools, guides and coursesI'm completely new to AI · I work in marketing · I want to automate my workChoose a path
- DataDigital 2026 numbers: Lebanon and Saudi ArabiaAd reach per platform, with a practical readingRead the numbers
The story
I didn't suddenly become "an AI person". AI arrived as a new layer on top of digital and entrepreneurial experience that started years earlier.
- 01MarketingSocial media since 2011
- 02Digital growthCampaigns, content, results
- 03EntrepreneurshipFounding Passion
- 04PlatformsMatjar, Masarak, BALDA
- 05AIIn production, building and automation
- 06Training & advisoryPassing on what I've tested
Have an idea or a process you want to actually work?
Tell me briefly what you need, and I'll come back with a clear first step.