MOHAMAD CHARAFEDDINEمحمد شرف الدين

I turn ideas and operations into AI-powered systems.

I help companies and individuals use AI across marketing, platform building, production and workflow automation — from the first idea to something that runs.

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I don't just explain AI. I use it to build real things.

Most of what I teach or advise on, I first put to work in projects I build and run myself.

Experience across digital marketing, product and platform building, AI, training and business automation.

  • Digital growth
  • AI
  • Product building
  • Automation
  • Training
2007
Started volunteering and social work
2011
Started in social media and digital marketing
25+
Digital platforms built or led
30
Free guides and templates with real files

Selected work

Real projects, live and in use.

All projects

Local commerce platform · Live

Matjar

  • Founder
  • Product vision
  • Platform building

A platform that brings shops, restaurants and services in Lebanon into one place: customers search, order and book; business owners run their store and orders from one dashboard.

University guidance platform · Live

Masarak

  • Founder
  • Product vision
  • Platform building

A platform that helps students choose a major, a university and a scholarship: comparing universities, following scholarships, and an interests test to support the decision.

  • Municipal digital-service platform · Live · pilot stage

    BALDA

    • Founder
    • Product vision
    • Platform building

    One platform serving several municipalities: citizens browse services, their conditions and documents without an account, and submit requests with a reference number to track them.

  • Internal agency operating system · In internal use

    Passion OS

    • Automation
    • Platform building

    An internal system that organises tasks, clients, invoicing, follow-up and notifications inside the agency. The system is private: only its sign-in page is shown here, never client or team data.

  • Digital marketing agency · Operating

    Passion

    • Founder
    • Digital marketing

    The agency I founded and run in Tripoli: strategy, paid advertising, content, design, video production and client service.

How I work

AI is not one tool. It is an operating layer across the whole business.

  1. 01ThinkStrategy, research, prompts, planning
  2. 02CreateCopy, images, video, decks, content
  3. 03BuildWebsites, platforms, digital products
  4. 04AutomateWorkflows, systems, internal processes
Real examples from each stage

Training

Every session ends with something in the participant's hands.

Training on applying AI to a team's actual tasks, on its own material — for organisations, teams and universities.

What participants produce

  • Professional prompts
  • Marketing content
  • Images
  • AI video
  • Presentations
  • Documents
  • Spreadsheets
  • Websites and pages
  • Automated workflows

The story

I didn't suddenly become "an AI person". AI arrived as a new layer on top of digital and entrepreneurial experience that started years earlier.

  1. 01MarketingSocial media since 2011
  2. 02Digital growthCampaigns, content, results
  3. 03EntrepreneurshipFounding Passion
  4. 04PlatformsMatjar, Masarak, BALDA
  5. 05AIIn production, building and automation
  6. 06Training & advisoryPassing on what I've tested
Read my full story

Have an idea or a process you want to actually work?

Tell me briefly what you need, and I'll come back with a clear first step.