Interactive tool · free
UTM builder
Build a tagged link for every channel with consistent names, so your reports show where visits really came from.
Private by design Your answers are processed in your browser only. They are not sent to an AI model, not stored, and never put into a link.
Final URL
The link is built in your browser. It isn’t sent to any server, and the tool doesn’t open or check it.
| Parameter | Answers the question | Example |
|---|---|---|
utm_source required | Where did the visit come from? The platform, site or sender. | facebook, newsletter, qr |
utm_medium required | What kind of channel? Paid ad, post, email or print. | paid-social, email, cpc |
utm_campaign required | Which campaign or promotion? | 2026-10_passion_ramadan-offer_leads |
utm_content optional | Which version of the ad or link? To compare them. | video-a, bio-link |
utm_term optional | Which search keyword showed the ad? | marketing-agency-beirut |
What the tool does
A UTM link is your normal link with a few short labels added that tell your analytics tool where the visitor came from: source, medium, campaign, ad version and keyword. Without them, visits from Instagram, WhatsApp and your newsletter get mixed together or show up as “direct”, and you can’t tell which channel worked.
The builder writes the link as you type, keeps any parameters already in the original link and everything after the #, and cleans up values automatically: lowercase, hyphens instead of spaces, no accents. It also suggests a campaign name in a fixed pattern that sorts cleanly in reports.
Who it's for
- Marketing leads running several channels at once
- Online store owners who want to know which channel brings orders
- Agencies that want one naming scheme across every client
- Anyone printing a QR code on a flyer or banner who wants to measure it
How to use it
- Paste the link of the page you want visitors to land on.
- Pick a channel preset, or type the source and medium yourself.
- Write the campaign name, or use the naming helper for a consistent one.
- Check the notes, then copy the link and test it once before publishing.
Privacy
The tool is structured logic running in your page: rules, questions and decision tables I wrote myself, not an AI model. Nothing you type leaves your device; the only thing recorded is that the tool was used, with no content.
The builder doesn’t open the link, check that the page exists, or shorten URLs. Nothing shows in your reports unless an analytics tool is installed on the destination page.