Interactive tool · free
Marketing brief builder
Turn a half-formed marketing idea into a structured brief your team can work from, plus the gaps to fix before you hand it over.
Private by design Your answers are processed in your browser only. They are not sent to an AI model, not stored, and never put into a link.
What the tool does
Most campaigns start as a sentence in someone’s head: “we need Ramadan ads” or “we need content for the launch”. The builder asks the questions your team will ask anyway, one step at a time, and arranges your answers into a single brief: project, objective, audience and what they struggle with, core message, offer, channels, deliverables, tone, requirements, timeline and how success will be measured.
Under the brief you get the gaps worth fixing before you hand it over, based on plain rules: a success criterion with no number, a sales campaign with no offer, more channels than the budget can carry, or channels that don’t serve the objective. It doesn’t write the campaign for you; it organises what you know and shows what you haven’t decided yet.
Who it's for
- Business owners handing a campaign to an agency or a freelancer
- Marketing leads who brief an in-house team every month
- Non-profits and initiatives launching a donation or volunteer drive
- Agencies that want the first client meeting to start from structured answers
How to use it
- Answer five short steps; optional fields can stay empty.
- Read the brief, then the gaps list, and edit your answers if needed.
- Copy the brief as text or save it as a PDF, and send it to the team before the kick-off.
- For the longer version with a deliverables table and responsibilities, use the campaign brief guide.
Privacy
The tool is structured logic running in your page: rules, questions and decision tables I wrote myself, not an AI model. Nothing you type leaves your device; the only thing recorded is that the tool was used, with no content.
The builder organises what you type; it doesn’t check whether it’s true. The gap rules are rules of thumb that point to an open decision, not verdicts on the campaign. Splitting a budget across channels still needs someone who knows the market.