Interactive tool · free

Advertising plan builder

Five short steps that turn your goal and budget into a clear ad plan: platforms and budget split, a two-week test, tracking, and what to fix before launch.

Private by design Your answers are processed in your browser only. They are not sent to an AI model, not stored, and never put into a link.

Step 1 of 5

Business and offer

What do you sell, roughly at what price, and where do people buy from you?

Before you pay for anything, go through the full checklist in the guide. Guide: before funding ads

One clear sentence, e.g. "Online English courses for office workers".

Price range

The average a customer pays in one purchase.

Where do people buy or contact you?

Choose all that apply.

What is ready today? (optional)

Be honest: anything not ticked here shows up in the list of things to fix before launch.

What the tool does

Small ad budgets rarely fail because of one bad ad. They fail because of decisions nobody made before launch: a goal with no number, more platforms than the money can carry, and no way to tell where a customer came from. The builder asks about your business, goal, audience, budget and how much video you can make, then produces a one-page plan: the metric to judge the campaign by, the platforms in order, and a suggested budget split with the maths shown.

The plan also includes a testing plan for the first two weeks, the creatives each platform needs with their aspect ratios, a tracking setup checklist, a weekly review checklist, and each platform's ad reach in Lebanon and Saudi Arabia from the Digital 2026 report. It ends with a "don't start yet if…" list and a ready-made prompt you can paste into an AI tool with your real results later, one that tells it not to invent numbers.

Who it's for

  • Business owners running their own ads for the first time, or after a campaign that didn't work
  • Marketing leads who need a plan signed off before the budget is spent
  • Freelancers and small agencies who want a structured starting point with each new client

How to use it

  1. Answer five short steps: business, goal, audience, budget and platforms.
  2. Pick the platforms yourself, or let the tool suggest them using written rules that are shown in the result.
  3. Read the "don't start yet if…" list first and fix what it flags before spending anything.
  4. Copy the plan or save it as a PDF, then write the ads in the Ad Copy Builder and tag your links with the UTM Builder.

Privacy

The tool is structured logic running in your page: rules, questions and decision tables I wrote myself, not an AI model. Nothing you type leaves your device; the only thing recorded is that the tool was used, with no content.

The budget split is a suggestion based on general rules from running campaigns. It is not a forecast, and not a minimum set by any platform. Cost per result depends on market, season and creative, and you only learn it by testing. Ad reach figures are what platforms report as their advertising audience, not active users.