Learning paths
I run a small business
Your time is limited, so the path starts from your real business problem, then runs through quick diagnostic tools. You do not need to learn everything, only to choose what matters most.
- Goal
- Leave with three specific improvements: one in marketing, one in operations and one AI opportunity.
- 8 steps
- Practice · Tool · Course
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Step 1Practice
Name your core business problem
Write three lines: what is holding growth back right now? Too few customers, weak conversion, or time lost on repetitive tasks? The answer steers the rest of the path.
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Step 2Tool
Audit your website or online presence
Use the Website Self-Audit to see what stops visitors from contacting you or buying, and start with the easiest fixes.
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Step 3Tool
Make sure answer engines understand you
People now ask ChatGPT and Gemini before they search. Use the AI Search Visibility Check to see what your site and presence are missing to be named in the answer.
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Step 4Tool
Focus your marketing in one brief
Instead of scattered posts, use the Marketing Brief Builder to set one offer, one audience and one main channel for next month.
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Step 5Tool
Find a realistic AI opportunity
Use the AI Use-Case Finder to spot a task AI could shorten, such as answering repeat enquiries or writing product descriptions.
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Step 6Tool
Work out what is worth automating
Use the Automation Opportunity Calculator to estimate the time repetitive tasks take, so you know where an operational fix pays off most.
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Step 7Course
Learn only what you need
Google's Arabic course on taking a business online, in three hours. If your opportunity is in AI, the free AI Fluency for Small Businesses course fits better.
الانتقال بالنشاط التجاري إلى عالم الإنترنت · Google (مهارات من Google)
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Step 8Practice
Choose and write down the three improvements
From everything above, choose one marketing improvement, one operational improvement and one AI opportunity, each with a first step you take this week.
Finish line
Write one page listing one marketing improvement, one operational improvement and one AI opportunity, each with an owner, a date and how you will measure success.
Other paths
- 01I'm completely new to AIUse AI with confidence on a real task from your work, and know where it helps and where it does not.
- 02I work in marketingBuild a real campaign on sound marketing foundations, using AI at the stages where it genuinely saves time.
- 03I want to automate my workChoose a task that is genuinely worth automating, map its steps and build a first simple automation that works.
- 04I want to build digital productsGo from an idea to a prototype tested with real users, knowing enough about technology to make sound decisions.