Learning paths
I work in marketing
AI does not replace a missing strategy. So the path starts with fundamentals, then adds the tools: a clear brief, content you repurpose and results you measure.
- Goal
- Build a real campaign on sound marketing foundations, using AI at the stages where it genuinely saves time.
- 10 steps
- Course · Tool · Guide · Practice
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Step 1Course
Get the digital marketing fundamentals right
Google's course, also available in Arabic. You don't need to finish it now: start with the strategy and customer modules and come back to the rest when needed.
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Step 2Tool
Write your positioning before any content
Use the Brand Positioning Builder to define who you speak to, what makes you different and the proof behind it. Without it, AI-assisted content comes out generic and sounds like everyone else.
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Step 3Course
Understand what generative AI can do
A short module on language models, prompts and agents, so you know what to expect from the tools before relying on them for content.
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Step 4Guide
Use ready-made marketing prompts
Thirty tested prompts for everyday marketing tasks. Adapt them to your audience and product instead of starting from a blank page.
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Step 5Tool
Write the campaign brief
Use the Marketing Brief Builder to pin down goal, audience, message, channels and success measures before producing any content.
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Step 6Tool
Plan content repurposing
Turn one core piece into posts, clips and messages for different channels with the Content Repurposing Planner.
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Step 7Tool
Plan paid ads on real numbers
Before spending any budget, use the Advertising Plan Builder: one measurable goal, platforms that fit your budget, ad-reach figures for Lebanon and Saudi Arabia, and a two-week test plan.
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Step 8Course
Go deeper on the channels you will use
Pick what fits your campaign: HubSpot's course for email, SEO and social, or Meta's short course if the campaign is paid on Facebook and Instagram.
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Step 9Course
Improve your design if you make your own visuals
Under an hour on design basics, colour and type is enough to noticeably lift the quality of your posts.
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Step 10Practice
Launch and measure
Run the campaign as briefed, add tracked links with the UTM Builder, and review results after two weeks against the measures you set.
Finish line
Run one real campaign through this path: a written brief, one core piece repurposed for at least three channels, tracked links and a results review after two weeks.
Other paths
- 01I'm completely new to AIUse AI with confidence on a real task from your work, and know where it helps and where it does not.
- 03I want to automate my workChoose a task that is genuinely worth automating, map its steps and build a first simple automation that works.
- 04I want to build digital productsGo from an idea to a prototype tested with real users, knowing enough about technology to make sound decisions.
- 05I run a small businessLeave with three specific improvements: one in marketing, one in operations and one AI opportunity.